![]() ![]() Hair growth is an essential focus for your brand and products, what has your experience been with hair growth? I figured this was the best way to conquer two of the most common hair concerns – length retention and lack of moisture – all at once. What was the inspiration for this line and production process like?īecause our customers love the Miracle Drops (Original, Extra Strength and Coconut”> and we already have the Miracle Drops in our edge pomade and leave in conditioner, it was a natural next step to extend the collection. Your best-product is the miracle drops which focus on hair growth. I sourced many natural ingredients that promote blood circulation in the scalp to help with hair growth and overall hair health, such as Coconut Milk, Aloe Vera, and Castor Oil. ! Ingredients are a staple of any haircare, what types of ingredients did you source for your products? Marketing that is disruptive – instead of traditional marketing I opted into things like funny spoofs, remakes of music videos, driving an educational point of what our product does but in an entertaining way.Being fiscally responsible was paramount – finding a better option for some of the things I may have purchased prior.You reopened your business in 2014, what were some business strategies you applied to the new salon? Taking over social by storm over the years was FUN because it let me be creative in my own unapologetic way. Learning to leverage social media while offering products that work was perfect synergy for growth. What started as something I was offering to my clients (I was a hairstylist for over 20 years”> became something that retired me from behind the chair. How would you describe your entrepreneurial journey to creating Kaleidoscope?Ĭrazy! That’s the best way to describe the whirlwind now known as Kaleidoscope. After that while in middle school and high school, I started doing my friends’ hair along with my own. He would let me play around with his hair all the time. A fond childhood memory I have is sitting on my dad’s back with his head full of barrettes. Tell us about your relationship with your hair growing up?įrom a young age, around 7, I remember cutting and styling my dolls’ hair. We sat down with Jesseca to talk about her entrepreneurial journey, hair growth tips, and her relationship with her faith. Kaleidoscope is one of the fastest growing brands in the haircare industry, slated to double in size and door count this year alone – with new retail partnerships (CVS, Walgreens, Rite Aid, and more”> and a new, highly-anticipated haircare collection launching in March. ![]() ![]() The brand has received celebrity endorsements from Tina, Angela Yee, Monica, Christina Milian, and Blac Chyna to name a few. Her four staple products, including her best-selling Miracle Drops grew her multi-million-dollar business to legendary proportions and the rest is history. In 2014, she re-launched her Atlanta Salon after experiencing a devastating fire and included her new product line Kaleidoscope Hair Products which were designed to help her clients who were experiencing hair loss due to weaves and color damage. Jesseca Dupart is a force to be reckoned with. We love to see a Queen win, flourish in her business and be madly in love with the person of their dreams.! She told Hot 93 back in 2019, “that’s where I make the bulk of my money is on social media.” I’m 36 now and I’ve been able to see a few million dollars off of being very persistent, passionate, creative, and going against what everyone said I couldn’t do,” she said.Ħ.) Dupart used social media to drive her business’s popularity. “I’m not college-educated, but look how far I’ve come. A good friend of mine had a team of chemists and he kind of handed them over to me.”ĥ.) Dupart never went to college and yet has a multi-million-dollar business, telling the Breakfast Club back that being persistent and passionate can go a long way. “I tried to do what I could to offer an alternative to the pills and other treatments. “I was a full-time stylist and I saw an epidemic of hair loss - whether it was man-made from bad weaves or from hereditary alopecia,” Dupart explained. In a 2018 sit-down with Yee and dem, Dupart opened about how she started her business. 4.) According to Essence, the Kaleidoscope brand has received celebrity endorsements from Trina, Angela Yee and Monica.
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